A researcher at The Data Warehousing Institute recently estimated that 80 percent of information available in an average enterprise is unstructured and unavailable from any standard database management system. What can you do about it? Enterprise search software incorporates unstructured documents into the same architecture as classic reports.
http://www.bitpipe.com/data/document.do?res_id=1245700593_51&asrc=EM_RMP_20090630
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It's also true that businesses not utilizing business intelligence are in fact missing out on key discoveries that can lead to increased or new revenues. If you're not measuring, how can you grow after all?
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